This mass merchandiser campaign, done for the Glen Ellen winery in Napa, was printed for distribution to wherever Glen Ellen wines were sold. Two backcards would sit in the rear of an open case of wine and a larger card would either hang suspended or also be included in the case display. As well, a coupon necker was created that would offer customers an incentive to purchase the wine, included savings and a recipe. back to portfolioexample: 1 / 2 / 3 / 4